Learn Little More than What you Know Now

October has become synonymous with Breast Cancer Awareness Month and in turn, the color Pink. On a ribbon, a bag of candy or the gloves of NFL players, the globe gets a bit girly for these 31 days… so someone must be doing their job of making people ‘aware’ really really well, right? Some people have begun to disagree.

The release of a Smith and Wesson 9MM pink pistol to benefit Breast Cancer Awareness was the last straw for many who are ’sick of all the pink.’ Referred to as ‘Pinkwashing,’ the new term suggests people are being misled: they think they are contributing to a charitable cause when, in fact, those companies sporting pink may be putting unpublicized caps on their donations, profiting from the sale of the items and shifting the focus away from what’s truly important about the cause.

In the other camp, a successfully marketed organization like Susan G. Komen for the Cure has raised over $1 billion dollars for breast cancer research, education, and health services. Given how difficult it can be to motivate the average person to donate to a charitable cause, especially in these economic times, it’s not surprising that it takes a powerful marketing engine and excessive branding to get a message across. The person who buys a pink blender instead of a silver one doesn’t likely research and donate to charities on a regular basis, so even if only a minute fraction of the sale goes towards research for the cure, is that better than nothing?

Whichever side you land on regarding the color pink, it seems like a good thing that women are uniting for a month each year to communicate about detection, share secret Facebook updates, and feel even more connected to loved ones who have survived the disease. Some nonprofits, like Save the Ta Tas, have fully embraced the motto ‘laughter heals’, and claim to generate “fun and funds to fight cancer” through social campaigns and humorous apparel.

It only seemed appropriate that movie clips embrace the entertaining element of awareness (movie clipss are entertainment, after all, right?) and remind women everywhere to be proud of their pillows and to take care of their ta tas. So share a laugh (thanks to a mashup of some of the best breast moments in movie clipss) and spread the word that your rack rules… BOOB POWER!

Read Users' Comments (0)